Field Notes — Krake Labs India https://krakelabsindia.com/field-notes Patterns we've watched repeat across SaaS products at scale. Long-form writing on growth, conversion, retention, and pricing. en-gb Thu, 18 Jun 2026 00:00:00 GMT Stop building onboarding tours. Engineer the first meaningful action instead. https://krakelabsindia.com/field-notes/b2b-saas-onboarding-first-action-not-first-tour https://krakelabsindia.com/field-notes/b2b-saas-onboarding-first-action-not-first-tour Most B2B SaaS onboarding ships a product tour that doesn't move activation. Four failure modes and the structural alternative — engineering for the first meaningful action. noreply@krakelabsindia.com (KLI) Thu, 18 Jun 2026 00:00:00 GMT Most SaaS we audit is underpriced — here's the structural reason https://krakelabsindia.com/field-notes/saas-pricing-underpriced-by-design https://krakelabsindia.com/field-notes/saas-pricing-underpriced-by-design Most SaaS we audit is underpriced by 30-60%. Not because founders are timid — because of four structural pricing failure modes. Field-tested teardown. noreply@krakelabsindia.com (KLI) Wed, 17 Jun 2026 00:00:00 GMT In two-sided marketplaces, the demand side isn't your first problem https://krakelabsindia.com/field-notes/marketplace-cold-start-supply-first https://krakelabsindia.com/field-notes/marketplace-cold-start-supply-first Two-sided marketplaces almost always fail at the supply side first, not the demand side. Four cold-start failure modes from real shipped marketplace builds. noreply@krakelabsindia.com (KLI) Mon, 15 Jun 2026 00:00:00 GMT In enterprise SaaS, procurement is the second product — and your team isn't building it https://krakelabsindia.com/field-notes/enterprise-saas-procurement-is-the-product https://krakelabsindia.com/field-notes/enterprise-saas-procurement-is-the-product Enterprise SaaS deals don't die in demos. They die in procurement, security review, and pilot scope. Four failure modes from real enterprise platform builds. noreply@krakelabsindia.com (KLI) Wed, 10 Jun 2026 00:00:00 GMT Your KYC drop-off is a UX problem, not a compliance problem https://krakelabsindia.com/field-notes/kyc-drop-off-is-a-ux-problem https://krakelabsindia.com/field-notes/kyc-drop-off-is-a-ux-problem Fintech KYC funnels lose users at identity verification. That's rarely the checks — it's the UX wrapping them. Four failure modes we've watched break, in order. noreply@krakelabsindia.com (KLI) Sat, 18 Apr 2026 00:00:00 GMT In healthtech, the first consult isn't revenue — the second one is https://krakelabsindia.com/field-notes/healthtech-retention-first-consult-gap https://krakelabsindia.com/field-notes/healthtech-retention-first-consult-gap Healthtech acquisition is rarely the problem. Retention past the first consultation is. Four failure modes from Dados Do Bem, Geevida, and Carer.online. noreply@krakelabsindia.com (KLI) Sat, 18 Apr 2026 00:00:00 GMT